Meet the brands that 'get' Twitter

April 28, 2009 issue   View online

Meet the brands that 'get' Twitter By Michael Estrin Whether your brand has an official Twitter account or not, users on the microblogging platform are talking about you. And if you're not tweeting back, you're losing.   How fewer subscribers can boost your email business By Chip House A few complaints from email recipients can land your messages in the junk folder. Follow these tips to pare down your list and avoid the dreaded spam label.   iPhone marketing mania: The next generation By Noah Elkin Despite the hype, it's undeniable that the iPhone has transformed the interactive industry as we know it. Here's what the device's success means for the future of marketing.   Facebook copies Twitter, opens API to developers Facebook has taken a hint from Twitter and is allowing third-party developers to access and enhance users' social media experience. Shelly Palmer of MediaBytes notes that he still doesn't see the revenue potential.   INDUSTRY NEWS More news Social media's twist of fate in emerging markets Ad networks adapt to increase relevance Omnicom gets hammered by recession   LATEST COMMENT You hit the nail on the head. You need to look at both sorts of data to really understand deliverability. A few things to note: 1) According to most of the ISPs we've talked to, very few users actually bother to change spam settings from the default. If your... George Bilbrey on: Email deliverability: The real way to measure it MOST READ ARTICLES 1. Why LinkedIn is essential for brand marketers 2. 5 companies that should buy Twitter 3. 7 tips for the perfect Twitter profile 4. 8 ways to SEO your personal brand 5. 7 marketing mistakes to avoid on Twitter SUMMIT COVERAGE More photos Sky Holden, Director of Ad Sales, East Coast, imeem, inc. David Wade, VP Brand Partnerships, imeem See who else went...   Join us at these upcoming events Full calendar »   Driving Interactive Apr 27-28, 2009 Huntington Beach, CA Summit info Agency Summit May 17-20, 2009 Austin, TX Summit info Brand Summit Jun 7-10, 2009 Colorado Springs, CO Summit info   Advertisement   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Derek Handley CEO, The Hyperfactory See full profile, photos and more! Or sign in here   Advertisement Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!